Red serum bottle with 'Wildfleur' branding on a white background

brighten

best seller
XC15 $26

15% PURE VITAMIN C +

Xanthophyll - Marigold

Pink bottle of Wildfleur clarifying cleanser on a white background

cleanse

award winner
FSA0.45 $18

0.45% SALICYLIC ACID +

Flavonoids - Willowherb

Blue serum bottle with 'Wildfleur' branding on a white background

hydrate

award winner
PA5.1 $26

5.1% P-HYALURONIC ACID +

ɑ-Tocopherol - Sunflower

Blue jar of Wildfleur moisturizer on a white background

seal

best seller
LH2.0 $24

2.0% HYDRO18™ TRIPLE LIPID +

Linoleic - Sunflower

Pink bottle of Wildfleur clarifying toner on a white background

clarify

best seller
FSA2.0 $21

2.0% SALICYLIC ACID +

Flavonoids - Willowherb

Purple skincare jar with 'Wildfleur' branding on a white background

microdose

award winner
BR0.05 $24

0.05% ENCAPSULATED RETINOL +

Bakuchiol - Babchi

the science
behind bioactives

Every Wildfleur formula pairs a clinically proven active with a clinically studied bioactive from flowers — engineered to stabilize, protect, and optimize its performance

Engineered to Stabilize

Xanthophyll from marigold flowers shields pure vitamin C from breaking down in air and light

Built for Compatibility

HydrO18™ and our 3-5-1 phyto-complex deliver lipids and hydration in a form the skin can actually absorb

Power of Synergy

Bakuchiol from babchi flowers acts as retinol's functional analog, boosting its stability and the skin's tolerance of it

Feel Good Formulas

Flavonoids from willowherb flowers help calm and fight bacteria, optimizing salicylic acid’s keratolytic activity without the irritation

active

15% Pure vitamin C (L-ascorbic acid)

most clinically proven and active form of vitamin C — not derivatives or diluted levels/complexes used across the industry

bioactive

Xanthophyll from Marigold

patented bioactive technology shields + stabilizes pure vitamin C in the presence of air and light

93.8%of ascorbic acid content retained across 12 weeks

PATENTED STABILIZATION TECHNOLOGY

Most vitamin C
serums oxidize
before they work.
XC15 doesn't.

Our approach

0.0

Founded in STEM,
not trends.

Trained in physics and later in product development, our founder Tanushri built Wildfleur on a simple standard: every claim should hold up like a lab result, not a marketing headline.

0.1

One overlooked class of ingredients

The beauty industry has spent decades treating flowers as secondary. We started asking a different question — what if they're a technology we've been ignoring?

0.2

The right active, at the right level, right delivery

Every formula starts with the same rigor: the most clinically proven form of an active, dosed at the effective level, and engineered to actually perform on skin.

0.3

Priced for what's inside the bottle

We priced for accessibility and consistency — not for exclusivity. One of our core beliefs is that innovation should never drive inflation, in fact the other way round. It's not innovative enough if enough people can't afford it.

0.4

White coat for the team, not the bottle

"Clinical" became a look instead of a scientific standard — we're breaking that barrier with our colorful approach to clinical.

Meet the Experts, with a lil fleur

Expert formulated, trusted by experts

Meet the Experts, with a lil fleur

Our community of experts consists of scientists and clinicians across key fields — including dermatology, cosmetic chemistry, and engineering — working alongside our team to vet every formula and claim, so it does what we say it's going to do

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Dr. Angelica Carnemolla

@dr.angelicacarnemolla

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Daniella Azizi, PA-C

@pa.daniellaa

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Dr. Iya Agha

@dr.iyaagha

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Kunal Malik, MD

@dermdocmalik

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Nicole Rivera, PA-C

@nicole.rivera.pa

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Ramón Pagán

@glowbyramon

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Sarah Babula

@sarahbabula

In the wild

Woman holding a red bottle with a white background
Woman applying cream to her face with a blue container, indoors.
Woman holding a red nail polish bottle close to her face
Woman holding a jar of water with lemon slices and a red bottle, eating a strawberry indoors.
Woman holding hair care products in a casual setting
Person holding a red lipstick with a visible brand name, wearing a green jacket indoors.
Person holding a blue container with a brand logo, wearing a checkered shirt.
Woman holding a red and a purple bottle in a home setting
Person holding a red bottle near their face against a neutral background

In the press

“What’s so special about Wildfleur’s formula is that it contains the most science-backed form of vitamin C, L-ascorbic acid, photo-stabilized by an antioxidant derived from marigolds… keeping the price point affordable without compromising on efficacy.”

“Wildfleur innovated a solution… by creating a super-stabilized form of 15% L-ascorbic acid — using… marigolds. It’s elegant, potent, and keeps our skin bright, happy, and hydrated without having to worry about degradation from the elements. Nature really is lit.”

“This advanced moisturizer uses a patented ultrasonic technology to transform water so that it can dissolve into the omega-rich sunflower oil, creating a lush cream with multiple levels of hydration. It nourishes your skin and balances moisture levels so you’re never too greasy or too dry—always just right..”

“This night serum from Wildfleur is one that I recommend to retinol beginners. First of all, because it is less than $30. Second of all, because it is the most gentle retinol I've tried, with both pure retinol and bakuchiol (a favorite retinol alternative) on the ingredient list… After two weeks of use—including a bit of a purging breakout—a makeup artist was raving about my flawless skin texture.” 

“If you, like me, are a retinol beginner, this is a great place to start… I’ve used it three times a week for two weeks now and have found my skin looks much less splotchy, and I haven’t experienced any of the usual negative side effects that come with harsher retinol products.”